Doublefaced is a ongoing series of photographs by Sebastian Bieniek. It has became an important artwork among of the artists work, who created based
on it other serials of photographs like "Secondfaced", "Bi-Faced", "Me & My Friends" and also paintings like "Two-Faced", "Triplefaced", "Duplicato" and "Facination".
The first "Doublefaced" photograph was created in August 2013. On the photograph is the 6 years son of Sebastian Bieniek, who refused to go to school at that day because he felt sick.
He said that the only thing he can do is to sit. After two hours sitting his father asked him whether he can smile. After he answered in the negative Sebastian Bieniek asked him whether he can at least draw a smile at his face. This was the very first photograph. The following two days Sebastian was thinking about the name. After the name was found Sebastian Bieniek started to publish every day a new "Doublefaced" photograph on his fb page.
I took less than three weeks more and "Doublefaced" was suddenly everywhere.
The serial went viral, became famous and one of the best-known memes of the year 2013/2014.
In January 2014 Doublefaced was selected as one of the "Top 10 Body Art of 2013" by designboom magazine, the worlds biggest magazine for art, architecture and design. Just a few days later it
became one of the "Top 2013 Photography" by designcollector magazine.
In the February 2014 five Doublefaced photographs were exclusively published by the German-based music publication, Intro magazine, which appeared in a edition of 130 000 printed pieces.
Since April 2014 magazines from Germany, France, Mexico, Greece, Switzerland, Egypt and Saudi-Arabia have acknowledged that Sebastian Bieniek’s Doublefaced series was plagiarized in the Pharrell Williams' music video, Marilyn Monroe. Pharrell is the artist behind the 2013 summer hit, Happy (Pharrell Williams song).
28 June - 26 July 2014 the "Doublefaced" photogaphs were exhibited in the renowned Nicola von Senger Gallery in Zurich.
Futher exhibitions in Menchester, New York, Warsaw, Budapest, Italy and Vienna followed.
The first large overview of 54 "Doublefaced" photographs were shown from the 16th september until the 1st of december 2014, during the exhibition "Brezel und andere Doppeldeutigkeiten" at the Yoshis Contemporary Art Gallery in Vienna, later renamed as Ho Gallery.
On the 4th of march 2015, during the Fashion Week Paris, Sebastian Bieniek cooperated with the french fashion designer Simon Porte Jacquemus making his models "Doublefaced" and a part of the photo-serial. This cooperation come again on a wide coverage in the press.
During his stopovers for the "Doublefaced" photographs Sebastian Bieniek worked on another photo-serial based on the "Doublefaced" named "Me & My Friends".
On 24th april 2015 six "Doublefaced" photographs made by Sebastian Bieniek were published in the Süddeutsche Zeitung Magazine, which appears in a edition of 1.000 000 printed pieces and is the largest magazine in south Germany.
In may 2015 Sebastian Bieniek was invited to Hongkong to make "Doublefaced" photographs of Joey Yung, who was ranked 63rd on the 2014 Forbes China Celebrity 100, making her the most 'powerful' Hong Kong-based female singer in 2014.
In september 2015 Bieniek's "Doublefaced" photographs were featured by Harper's Bazaar Art South America, the world largest spanish-language art magazine.
Also in september 2015 Bieniek's painting "Two-Faced No. 3" that is (as many of his works) based on "Doublefaced" published in the teenVOGUE New York.
In october 2015 Sebastian Bieniek continued the "Doublefaced" serial in cooperation with the japanese TV "Nippon TV". A documentation of his work and photographs was shown there in the variety-documentary “ITTEQ - Lets’ challenge the World” and reached over 20 million viewers.
At the same time the well-known japanese photography magazine "studio voice" wrote a feature about Bieniek's work.